Featured · Jan 19

How to improve your KOL Engagement #7 How to begin engaging

You want to build relationships with the relevant KOLs in your therapy area and gain insights from them. You may have identified the KOLs you think are important, either yourself or through a vendor such as Kendle Healthcare. Often clients …

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Featured · Dec 6

How to improve your KOL Engagement #5 How a modern knowledge of influence can transform your KOL management.

In the 2011 based-on-a-true-story film Moneyball, Brad Pitt plays Billy Beane who takes the lowly Oakland Athletics to the baseball World Series by building a team of unappreciated talent through a sophisticated sabermetric approach to analysing players. There is a …

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Nov 4

How to improve your KOL Engagement #1 Start early

The relationship with a key opinion leader (KOL) should be a mutually beneficial long-term one. The earlier you can start this the better; firstly it takes a long time for trust to develop. Secondly, the input of KOLs is beneficial …

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