You want to build relationships with the relevant KOLs in your therapy area and gain insights from them. You may have identified the KOLs you think are important, either yourself or through a vendor such as Kendle Healthcare. Often clients …

Planning your long and medium-term key opinion leader (KOL) management activities is a must if you want your KOL activities to be coherent and effective. Planning your KOL activities has the following profound benefits: 1. Sense of purpose for each …

In the 2011 based-on-a-true-story film Moneyball, Brad Pitt plays Billy Beane who takes the lowly Oakland Athletics to the baseball World Series by building a team of unappreciated talent through a sophisticated sabermetric approach to analysing players. There is a …

Our fourth tip on better KOL Engagement is to prioritise internal communication about key opinion leaders and the activities you conduct with them. Almost every company we work with admits to having difficulties with this so don’t be despondent if …

I was talking to an old client yesterday about how we can help him in his latest role (working for a start-up) and he said something that has prompted this post: “We don’t have the resources that our competitors do …

The great Enlightenment philosopher Immanual Kant based his systematic moral philosophy on the idea that we should never treat people solely as a means to an end but instead always recognise them as an end in themselves. This is something …

The relationship with a key opinion leader (KOL) should be a mutually beneficial long-term one. The earlier you can start this the better; firstly it takes a long time for trust to develop. Secondly, the input of KOLs is beneficial …