Building strong relationships with opinion leaders isn’t always easy, but the rewards justify the effort invested in doing it right. Kendle Healthcare was founded on the principle that no effort is too great. As a company, we have the experience and expertise to deliver a broad spectrum of services, and the versatility and resilience to ensure their success. Whatever your KOL needs, we are the experts on experts.

Consultancy

Let us help you design a KOL programme that serves your unique business needs, complements your way of working, and maximises your resources. We bring a deep understanding of KOL best practice which, when married to your knowledge of the therapy area, can revolutionise the way you work with external experts.

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KOL Intelligence

If you don’t know your therapy area’s key opinion leaders, how do you decide whose expertise to trust? How do you determine which clinicians are respected by their peers? How do you identify the most talented collaborators for clinical trials, advisory boards and peer-to-peer programmes?

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KOL Engagement

If you don’t know your therapy area’s key opinion leaders, how do you decide whose expertise to trust? How do you determine which clinicians are respected by their peers? How do you identify the most talented collaborators for clinical trials, advisory boards and peer-to-peer programmes?

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Working with KOLs

We advise and support our clients in building KOL engagement programmes. When it comes to individual activities, our involvement can be as extensive as your needs require. From briefing speakers before a meeting, to creating and facilitating the entire event on your behalf, we have a wealth of experience.

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Ad Board Confidential

Sometimes circumstances really put Kendle’s no-effort-too-great ethos to the test

Open the case study

Our client was preparing to launch a first-in-class therapy in a condition poorly served by new drugs in recent years. It had been overshadowed by a major disease in the same area, and despite the clear unmet need, interest among clinicians was low.

The client’s first priority was to convene an advisory board of secondary care opinion leaders; a panel of experts in the wider field who had no special interest in the condition, but who were well placed to explore the state of current care and the obstacles to the introduction of new treatments. We took on the task knowing that the obscure therapy area was just one of the difficulties facing us: it was mid-summer, and with a bank holiday approaching, none of the client’s first-choice KOLs were available. After clearing Zinc, we were left with less than two weeks to recruit a new roster of experts.

Kendle’s engagement team briefed our KOL identification division on the participants needed. It took our researchers the inside of a day to produce an extensive list, which became the bible for our communications staff: over the next few days, the team worked around the clock to contact preferred invitees, and to develop an agenda that would engage the participants and inform the client’s brand strategy for the coming year.

Against the odds, we identified, engaged and recruited nine non-specialists, and delivered the ad board on the required date. The agenda stimulated a lively discussion, and both sides – clinician and client – told us it had been time well spent.

“A sustainable business based on relationships and KOL engagement must go beyond the ‘transactional’. Kendle Healthcare do exactly that! Not only providing exceptional insight and understanding of the healthcare environment but the willingness to support the project fully, even if that involves further advice and support beyond the project timeline. Personable, knowledgeable and efficient; a pleasure to work with.”