Network mapping can reveal much more than the collaborative links between individuals in a therapy area; once we understand how scientific knowledge spreads and is developed through social networks, network mapping becomes a powerful tool with which to understand your clinical landscape and make informed business decisions for the future of your brand.
Every therapy area is unique. Is the clinical community dense or sparsely clustered? Are influencers grouped by geography or by interest? Do you really need to work with 100 KOLs, or will a carefully considered 25 meet all your needs? And, crucially – where do you fit within that network? Let us help you build KOL strategy based on network intelligence and set yourself apart from your competitors. Our expert analysis can pinpoint:
“Scientific knowledge is a kind of diffusion process in which ideas are transmitted from person to person”